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The Definitive Daily Read on Exchange-Traded Funds
Friday, September 25, 2026The Morning Brief →Sign in

The ETF Terminal

Any fund. The whole picture.

The CloseColumn →
QVML is a cheap S&P 500 tilt wearing an all-weather label
A multi-factor fund that moves with the index at 0.97 is a defensible fee trade. The all-weather label promises protection the correlation never supplied.
Data
The RIA Deal Tracker →
Every verified deal, lift-out, and breakaway
Firm & Fund Lookup →
13,457 firms & people tracked
ETF Daily FeaturesAll features →
The Flow

Rulebooks are selling AI while private capital buys it

HALX, QGRO, VFLO and OUSM rotated out of AI exposure their holders never voted to sell; Brookfield and Google kept underwriting the buildout instead.
The Ticker Agenda

The ETF record belongs to three funds, not the shelf

Record inflows keep landing in three cheap funds, while BNY's $20 billion book, Amplify's 15% private sleeve and a 1,100-point value gap add shelf space that moves none of the dollars.
The Flow

The AI-power trade is now a private deal

Brookfield's $600 million ACME tie-up and a day of clean-energy procurement should worry the issuers who just listed data-center funds with no assets.
The Ticker

The value label hides three rule books and a 1,100-point gap

Three funds file as value, follow different index rules, and finished the year 1,100 basis points apart—the cost of screening on a category instead of a methodology.

Movement coverage returns with the next weekday edition.

The Wire
Jan 30Jase Auby
Passive & IndexingAll Passive & Indexing →

The multi-factor comeback is a hedge against the index

Five billion dollars has flowed into multi-factor ETFs this year as insurance against the index itself, and RAFI's own weights show what the policy actually covers.

FLDB's 3.9% year is a curve trade, not a track record

The 20-basis-point fund's edge over the Agg comes mainly from where it sits on the curve, and its three-year shelf moment will be judged against whatever the front end is paying then.

The staples-discretionary spread is a holding-level story

State Street fund data shows a handful of names carrying this year's 13.61-point sector gap.

The Fed hiked, and the front-end parking trade got fuller

A record $459 billion year for fixed income ETFs is running through the front end, and the first hike since 2023 is what keeps it there.

August's ETF flows went to three promoters and one country

Three promoters took half of August's $245.8 billion ETF inflows, the US took three-quarters, and the one fixed-income line near the top is a short-duration parking trade.

Europe's ETF flows chased the tape, and the tape was defensive

European ETF flows tracked last week's defensive tape, reversing the split this publication has been documenting since August.
Data
375deals on the tracker this week — every one verified by the newsroomThe RIA Deal Tracker →
762advisor and executive moves on the wire this weekThe Moves Wire →
13,457firms, funds, and people in PWD’s coverageFirm & Fund Lookup →
Earlier coverage
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